Property faces the risk of damage, tends to deteriorate over time, and often takes a more complex process to buy and sell than other assets. 

Real estate asset management concerns itself with mitigating risks and promoting valuable improvements. Our asset managers are charged with maximizing property value and investment returns. This means reducing expenditures when possible, finding the most consistent and highest sources of revenue, and mitigating liability and risk, among other things.

Regardless of the property type, we approach each from an owner's perspective: recognizing the inherent risks they may encounter, the importance of adaptability, and the impact management has on the value and reputation of the asset.

There are times when projects don’t go as planned, and lenders may resort to taking ownership and/or controlling assets to right the wrongs of a borrower. 

We have built a successful track record identifying and/or implementing exit strategies that include repositioning and liquidating assets on behalf of lenders.

Reef Private Equity can help manage the liquidation of entire projects or completed inventory. Leveraging a wide network of real estate professionals, we help our partners manage the delicate balance between risk and reward to tailor a dedicated sales or liquidation strategy to match each project's unique characteristics, inherent risks, and potential upside. Our experienced staff will help to gather information, solicit sales contractors and agents, analyze data, provide performance projections, and review and evaluate progress. Our firm can also provide inroads to suitable capital sources for particular property types and make introductions to key industry participants to grease a project's wheels of success.