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Tonya Sweeten

Vice President of Group Sales
 

Tonya joined Park City Chamber of Commerce Conventions and Visitors Bureau in 2007 as the Sales Manager for Meetings & Conventions when the department was a very small part of the Chamber/Bureau’s efforts for overnight visitation. She was promoted to Director of Meetings and Conventions at Visit Park City in 2012, and last year, she was promoted again to VP of Group Sales.

Tonya Sweeten

 

Tonya joined Park City Chamber of Commerce Conventions and Visitors Bureau in 2007 as the Sales Manager for Meetings & Conventions when the department was a very small part of the Chamber/Bureau’s efforts for overnight visitation. She was promoted to Director of Meetings and Conventions at Visit Park City in 2012, and last year, she was promoted again to VP of Group Sales.

Visit Park City is proud of Tonya’s record of driving success and sales growth for group bookings in Park City through the years when the industry experienced a down market. As the industry has recovered, three people have since been added as a result of the growing demand for meetings business in the area. Visit Park City has seen growth of RFP’s for the Park City area grow by 250% over the last 5 years.

Tonya brings 30 years of experience working in the business travel and meetings industry. Her prior experience as a sales executive for incentive travel played an important role in learning the meetings business from the client perspective.  Her most common clientele was unique, she explains:

“Being in Utah, we happen to be a hub for multi-level sales companies, and they are really big on incentives for their sellers. The right incentive trip gets a lot of buzz for these companies and typically results in major growth for the company”.

 

Tonya has worked with really large direct sales companies on these pivotal incentive meetings. She recalls organizing the seven day charter cruises for the sellers at Stampin’ Up!, a stationery & stamp multilevel marketing company.

“These companies are bigger than you would imagine and they have a beautiful brand with an eye for tasteful aesthetics and they pay attention to the details” she explains how together they worked to find activities and amenities that would match Stampin’ Ups! sellers, whom are primarily women that work for the company from home. “The incentive trips were so successful and the company grew much bigger each year. Soon, they were chartering full large ships that would carry all the successful sellers!”

Tonya and her team have planned everything from large global events that require multilingual amenities or highly regulated specifications, to small group bookings that have a strict budget and need innovative minds to help define a more creative itinerary. She is a big fan of FAM tours, which introduce new meeting planners to the area by setting up an itinerary that includes all the best that Park City has to offer.

Before jumping into her current career, Tonya owned a snowmobile rental and guide service that was a loyal member of the Park City CVB, so she understands the importance of introducing meeting planners to all of the different activities that groups can do in Park City.  

“My snowmobile tours largely depended on group bookings. They were a primary source of business and I think knowing the industry from that side has helped me become more creative and dynamic when telling the meeting planners about all of the activities there are available here.”

Tonya and her team are focused on bringing awareness to meeting planners of what Park City has to offer outside of the peak winter season destination. She has served as an excellent liaison to a variety of summer season events that take place in Park City, like Savor the Summit and group-based team building fun at Utah Olympic Park.

Tonya loves what she does and her team is excited to meet you. Reach out to the sales team at Visit Park City to begin planning your next FAM trip or meeting today!