Accredited by DMAP
The Park City Chamber of Commerce/Convention & Visitors Bureau (Chamber/Bureau) is proud to have been awarded accreditation from the Destination Marketing Accreditation Program (DMAP). DMAP is an international accreditation program developed by the Washington DC based Destination Marketing Association International (DMAI). Just over 100 destinations worldwide have earned the distinction, with Park City being the first destination in Utah to earn the DMAP accreditation. In earning the DMAP accreditation, destination marketing organizations (DMO's) such as the Park City Chamber/Bureau communicate to their community, buyers, stakeholders and potential visitors that their DMO has attained a significant measure of excellence.
"By applying for and receiving DMAP accreditation, the Park City Chamber of Commerce/Convention & Visitors Bureau has demonstrated a commitment to quality programs and services", said Christine Shimasaki, CDME, DMAP Board Chair. "We are proud to recognize this organization for their achievement. All of their operations and business practices have conformed to 16 domains ranging from governance to sales to innovation. Their accreditation underscores their dedication to providing exceptional leadership and commitment to the professionalism of DMO's across the globe."
"The Park City Chamber/Bureau is honored to receive the Destination Marketing Accreditation from DMAP", said Bill Malone, president and CEO of the Park City Chamber/Bureau. "We are very pleased to be recognized in the destination marketing community for providing outstanding services in accordance with international standards and benchmarks in this field."
The Chamber/Bureau completed a rigorous application process to attain the DMAP accreditation, showing compliance with 54 mandatory standards and 33 voluntary standards. These covered a broad range of topics, including governance, finance, technology, brand management, destination development, communications, research/market intelligence, and more. The process involved a significant commitment of time and resources by several Chamber/Bureau departments, including Operations, Visitor Services, Marketing, Member Services, Communications, and Tourism Marketing.
Some of the benefits of "Accreditation" include:
- In an era of intense financial scrutiny Accreditation can help justify the application of public funds towards tourism and convention services
- Having such a high level of service and accountability builds local credibility.
- Reassures our commitment to quality programs and services
Required Services:
Among the many requirements outlined in the official "Domains, Standard and Essential Elements," DMO's must also offer the following to achieve the DMAP credential:
- Provide a destination visitor guide
- Facilitate site inspections and familiarization tours
- Conduct either a proposal or a bid-fulfillment process free of charge.
- Provide the organization's staff with continuous destination product sales training. Though not necessary, voluntary standards will raise the DMO's overall score.
- Among them:
- Use return on investment approaches to demonstrate the financial impact of group and leisure travel in our community.
- Adopt programs promoting green business practices.
DMAP is an independent international accreditation body and a leader in defining quality and performance issues in destination marketing. For additional information on DMAP visit destinationmarketing.org.
