Free Living Co was founded in 2023 by Dana Grinnell. She spent years in & out of hospitals as part of her medical device career and witnessed the rampant chronic illness that faces many Americans, many of whom were otherwise healthy. She strived to live clean but found it complicated, confusing, and exhausting to keep up with which brands and products were truly clean, not to mention the immense amount of shipping, packaging, & waste involved with shopping for clean products online. She was determined to make clean living simpler, easier, and affordable for everyone.