Unlike the Beatles, the original foursome behind Snow Country Limousine is very much together after more than 20 years. "Dave Swartz founded the company in 1999," recalls Managing Partner Adam Herrup-Morse, who still works with Dave, Mike Moore, and Bob Kain each day. "We all get along and are so proud of what we have built."

Local growth and expansion into Montana mean Adam no longer has time to drive, "but I enjoyed meeting politicians, celebrities, business leaders, and athletes," he marvels. "It was amazing." Longer-then-typical encounters with travelers make his team an unofficial PC diplomatic corps, Adam says.  "We get 45 minutes to an hour with every person we transport to and from Salt Lake.” Passionate about Park City, Snow Country drivers "are the best ambassadors we can be.”

Adam grew up skiing in Vermont, and after graduating from The Ohio State University in 2003, "I was hell-bent on getting out of the flat Midwest," he laughs. "I came out here just for a season to ski and get my head on straight," but stayed for "the friends I made, the outdoors, the proximity to a metro area, the list goes on!"

Today, he and his wife Jennifer are raising Noah, a busy 6th grader. “I am elbow-deep with dad duties and the Park City Soccer Club," Adam smiles. "I feel so fortunate to be able to watch him discover this place.” The family enjoys seeing the world, too. "My wife is a flight attendant for Delta, and we use her benefits to the fullest!" he adds.

Recently elected to the Chamber Board, Adam's deep sense of place is a primary motivator. "We need to be good stewards to navigate the waters of increased tourism. I feel I am doing my part to ensure Park City remains special for us and the next generation."