According to the website www.smallbiztrends.com, the most effective testimonials are structured in a BDA story format — before, during and after. But getting customers to leave organic feedback in this format can be tough. Instead, ask customers specific questions to get the feedback you need. Ask the following four questions: 1) What were your biggest hesitations or concerns before making the purchase? 2) Why did you ultimately decide to make the purchase? 3) What was Member Tips Logoyour experience like using this product? 4) What are the results of your purchase? How is business/life different? With the customer’s permission, you can then take the answers to these questions and turn them into a structured testimonial. Never “spin” a customer’s response. You risk undermining your credibility and losing an otherwise satisfied customer